China’s Yili Wants Olympics Dairy Sponsorship All to Itself

As far as Inner Mongolia Yili Industrial Group Co. Ltd. is concerned, there can be only one dairy products sponsor of the 2022 Winter Olympics in Beijing.

Yili, China’s largest dairy producer, has threatened to pull its sponsorship of the games because its rival China Mengniu Dairy Co. Ltd. has allegedly infringed on its status as the sole sponsor of dairy products for the 2022 Winter Olympics.