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Money Pours Into Industry Claiming to Turn Kids Into Learning Machines

2019年07月29日 20:21 来源于 财新网
High-tech education companies are flush with cash even as they struggle with swollen marketing costs and rudimentary technology
Many investors appear to be drawn by the potential of machine learning to improve literacy cheaply for a broad group of students while also being customized to their individual learning needs. Photo: VCG

Investment continues to pour into China’s burgeoning “AI education market” — a buzz-term packed industry that claims to use machine learning and other technologies to supercharge pedagogy.

App-based homework-helper Knowbox announced this month that it secured $150 million of additional funding from investors led by internet giant Alibaba Group Holding Ltd. Yet despite the money sloshing around, the slew of companies that have entered the industry are still struggling to find sustainable business models due to high marketing costs.

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