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Lagging Sales Force Game Studios to Shoot for Overseas High Score

2019年08月08日 19:11 来源于 财新网
Report released by industry association shows sales in international grew faster than in home market last year
Visitors play games at ChinaJoy in Shanghai, Aug. 2, 2019. Photo: VCG

As China’s gaming companies continue to struggle at home, they’re looking for solutions overseas.

The country’s studios are stepping up efforts to expand abroad after a regulatory crackdown led to a slump in the domestic market, experts and industry executives said at ChinaJoy, China’s biggest gaming convention, which concluded in Shanghai this week.

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