Fake meat sensation Impossible Foods Inc. is eyeing China with its latest product, Impossible Pork, in a country that consumes half the world’s production of the meat.
But the company and rival Beyond Meat face numerous obstacles in feeding the world’s most voracious pork consumer, mostly due to regulatory obstacles. That reality didn’t stop Impossible Foods from showing off a number of traditional Chinese products this week, including spicy noodles and steamed dumplings, using its new fake pork product in place of the original.