财新传媒
财新英文 > 要闻 > 正文

Impossible Foods Salivates Over China Pork Lovers

2020年01月09日 19:25 来源于 财新网
Fake-meat maker rolls out product targeting Chinese favorite, but tough regulations could make it hard to break into the market
Impossible Food shows off its artificial pork CES in Las Vegas.

Fake meat sensation Impossible Foods Inc. is eyeing China with its latest product, Impossible Pork, in a country that consumes half the world’s production of the meat.

But the company and rival Beyond Meat face numerous obstacles in feeding the world’s most voracious pork consumer, mostly due to regulatory obstacles. That reality didn’t stop Impossible Foods from showing off a number of traditional Chinese products this week, including spicy noodles and steamed dumplings, using its new fake pork product in place of the original.

版面编辑:喻竹杨洋

图片推荐

视听推荐

财新网主编精选版电邮 样例
财新网新闻版电邮全新升级!财新网主编精心编写,每个工作日定时投递,篇篇重磅,可信可引。
订阅