Advertising Industry Body Seeks to Rein In E-Commerce Livestreaming

2020年07月01日 20:02 来源于财新网

New rules come amid surge in consumer complaints over false advertising and poor-quality products

: A livestreamer promotes local products in Urumqi, capital of Northwest China's Xinjiang Uygur autonomous region, on June 20.

The China Advertising Association (CAA) announced new industry rules on marketing during livestreaming sessions Wednesday, in response to mounting complaints over unscrupulous practices in the fast-growing area.

版面编辑：喻竹杨洋

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