WeChat, China’s largest social messaging platform, reported a doubling in the transactions via its mini programs last year, as it seeks to expand its presence in the short-video market.
The number of daily active users of its mini programs, which give users instant access to enterprise services, surpassed 400 million. Total sales, or gross merchandise value (GMV), facilitated by mini programs grew over 100% year-on-year, WeChat, which is backed by Tencent Holdings Ltd., said in a statement Tuesday. It did not reveal the actual GMV.
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