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In Depth: New Zealand Fruit Giant’s Kiwi Battle in China

By Zhou Tailai, Wan An and Zhao Jiarui
2022年01月10日 16:22
Zespri Group fights to profit from yellow SunGold variety it developed, alleging it’s being illegally cultivated in its largest market
Different kiwifruit varieties can be distinguished by their different colors. Photo: VCG

Kiwi, the small hairy fruit beloved for its sweet tropical taste and nutrition, has become a thorny issue for a New Zealand fruit giant in China, its largest export market. 

Zespri Group Ltd. owns the rights to the SunGold kiwifruit, a yellow variety that the company began cultivating in the 2010s. There are more than 8,000 hectares of SunGold kiwifruit planted in New Zealand, generating billions of dollars in exports every year. Farmers pay Zespri around $550,000 for the license to plant one hectare, or about two and a half acres, of the fruit.

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