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In Depth: Chinese Internet Giants Gear Up for Global E-Commerce Push

By Shen Xinyue, Guan Cong and Qu Yunxu
2022年10月19日 17:55
Pinduoduo, Alibaba, JD.com and rivals are hunting for international growth opportunities after maxing out the domestic market
Pinduoduo, Alibaba, JD.com and rivals are hunting for international growth opportunities after maxing out the domestic market.

Pinduoduo Inc., once China’s hottest internet newcomer, is tapping the U.S. market with its first cross-border e-commerce platform, leading a new wave of Chinese tech companies going abroad. 

The company’s Temu platform launched Sept. 1 sells goods from $2 Bluetooth earphones to $4 sneakers with free shipping for orders totaling $29. It adopts the same low-price marketing strategy that Pinduoduo is known for in China. Temu’s downloads ranked No. 15 among all shopping apps in the U.S. as of Sept. 11.

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