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Transactions on WeChat Mini Programs Doubled Last Year

2021年01月20日 20:43
T中
The daily active users of apps embedded in the platform surpassed 400 million, generating 1.6 trillion yuan of sales

WeChat, China’s largest social messaging platform, reported a doubling in the transactions via its mini programs last year, as it seeks to expand its presence in the short-video market.

The number of daily active users of its mini programs, which give users instant access to enterprise services, surpassed 400 million. Total sales, or gross merchandise value (GMV), facilitated by mini programs grew over 100% year-on-year, WeChat, which is backed by Tencent Holdings Ltd., said in a statement Tuesday. It did not reveal the actual GMV.


版面编辑:喻竹杨洋

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