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In Depth: China’s Generation Z Inspires Homegrown Beverage-Makers to Take On Coca-Cola

2021年08月03日 15:05 来源于 财新网
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Genki Forest and HeyTea whet investor appetites with ‘China Chic’ to earn pumped up valuations as the two go head-to-head with the U.S. giants
Nayuki store in Qingdao, East China’s Shandong province, in September 2019. Photo: VCG

A shift in interest among China’s younger generation toward homegrown products and a desire to lead healthier lifestyles has opened the door for more local brands to challenge big international names such as Coca-Cola and Starbucks, fueling investor interest in startups and inflating valuations.

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