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In Depth: China’s Internet Content Kings Struggle to Keep Users Paying

By Guan Cong and Denise Jia
2023年12月07日 19:08
Following years-long campaigns, Tencent, iQiyi and Alibaba’s Youku have finally convinced customers to subscribe, but retention remains a challenge
Long-video streaming platforms such as iQiyi, Tencent Video and Youku have a combined 800 million monthly active users, according to a May report by Quest Mobile.

China’s internet content industry has finally cultivated its first group of paying customers following years of heavy spending and heated competition. Now the challenge is retaining them and expanding the subscriber base.

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