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In Depth: How XPeng Got Back Into Gear After Stalling in 2022

By Qi Zhanning and Ding Yi
2024年01月16日 20:00
Chinese EV startup kicked off a restructuring that ultimately improved the efficiency of its sales network, streamlined supply chain management and concentrated control with the CEO

Following a spate of rapid growth in previous years, XPeng Inc. in 2022 faced its biggest crisis since its founding. Co-founder He Xiaopeng was watching his then eight-year-old electric-vehicle (EV) namesake startup languish, dragged down by a problematic sales culture, weak supply chain management and poor corporate management, not to mention the weight of external factors including declining demand and a looming price war stunting sales growth.

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