In Depth: PDD’s Bare-Knuckle Tactics Upend E-Commerce Landscape

By Bao Yunhong, Guan Cong and Elise Mak

2024年08月09日 19:14

As more merchants protest an opaque regime of fines, critics say the e-commerce company is dragging its rivals to a race to the bottom

: A Pinduoduo cross-border e-commerce bonded warehouse located in Xiangyang Comprehensive Bonded Zone, Hubei province on July 29. Photo: VCG

英文报道: 财新周刊｜特别报道：拼多多低价模式卷疯电商商家平台陷搏杀困局; Caixin Weekly | Special Report: Pinduoduo's Low-Price Model Disrupts E-commerce Market, Merchants and Platforms Caught in Fierce Struggle

Outside of China, Temu is ubiquitous. Many know it as the online cheap goods market that came out of the blue, flouted consumer concerns about wasteful fast fashion, and bought ads everywhere from Instagram to the Superbowl, telling viewers they should fill up their wardrobes and “Shop Like a Billionaire.”

　　[财新双语通产品，是为有双语需求读者专门订制的优惠产品，按此可享超值优惠订阅。]

版面编辑：肖子何

In Depth: PDD’s Bare-Knuckle Tactics Upend E-Commerce Landscape

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