With competition at home squeezing profits, a growing number of Chinese restaurateurs are looking overseas for fresh opportunities. But there are many challenges on the road to success abroad, not least the logistical and cultural hurdles.
In Depth: China’s Restaurant Chains May Be Biting Off More Than They Can Chew Overseas
2024年10月29日 19:34
As slowing growth at home builds appetite for global expansion, supply bottlenecks and cultural hurdles are posing challenges
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- Southeast Asia, with its proximity to China and large Chinese communities, has emerged as the perfect launchpad.
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