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In Depth: How BMW, Audi and Mercedes Ended Up Also-Rans in China

By Yu Cong and Elise Mak
2024年11月21日 17:12
The German auto giants were late to adapt to the shift to EVs and failed to recognize how competitive the domestic market had become, industry insiders say

There was a time when the BMW name was enough of a status symbol in China that the average car buyer could be easily talked out of choosing a less expensive luxury vehicle from a domestic automaker.

A former BMW salesperson recently recalled how he once tried to persuade a customer to buy an i3 electric subcompact over the BYD luxury model they were also considering.

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