财新传媒
财新英文 > 要闻 > 正文

In Depth: China’s Trendy Toy Makers March Into Southeast Asia

By Wen Simin, Yang Min and Elise Mak
2024年12月18日 15:03
Major players like Pop Mart and Miniso have been rapidly opening stores in the region over the past year, capitalizing on the growing demand for collectibles among adults

When Thai K-pop star Lisa posted a photo with a Labubu toy on social media in April, the furry plushie shot to the forefront of Southeast Asia’s “trendy toy” scene, with unboxing videos attracting tens of thousands of views.

  [财新双语通产品,是为有双语需求读者专门订制的优惠产品, 按此可享超值优惠订阅。]

版面编辑:喻竹杨洋
财新网主编精选版电邮 样例
财新网新闻版电邮全新升级!财新网主编精心编写,每个工作日定时投递,篇篇重磅,可信可引。
订阅