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Cover Story: Baidu-Geely Joint EV Failure Reflects Treacherousness of Chinese Market

By Yu Cong, Qu Yunxu and Denise Jia
2024年12月23日 06:02
Ji Yue Auto’s powerful backers couldn’t save it from price wars or missteps

Ji Yue Auto — an electric vehicle (EV) startup backed by Chinese tech giant Baidu and automotive powerhouse Geely — disbanded overnight, leaving hundreds of employees, suppliers and consumers reeling. What started as a rising star in China’s competitive EV industry collapsed in a single day, triggering industry-wide alarm and raising questions about how a company with such formidable backers could meet such a sudden and dramatic end.

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