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In Depth: Luxury Brands Cut Price of Exclusivity as Chinese Spending Drops

By Feng Yiming, Bao Yunhong and Kelsey Cheng
2025年04月18日 18:00
As domestic sales shrink and consumers flock overseas, luxury brands are betting that in-person events will open wallets

On a recent spring afternoon, models paraded Louis Vuitton’s latest collection inside the French brand’s Beijing flagship store, to the clink of champagne flutes and polite applause from a select batch of clients.

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