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In Depth: Chinese EV-Makers Lured by Thai Perks Face Reality Check

By Wen Simin in Bangkok, Yu Cong in Shanghai and Jonathan Breen in Beijing
2025年04月25日 18:37
Bangkok’s drive to become Southeast Asia’s EV hub drew massive investment from China, but a mismatch between incentives and demand is fueling a glut

It’s hard to miss the aggressiveness of Chinese automakers in the Thai market on the drive from Suvarnabhumi Airport into Bangkok: huge billboards featuring BYD, Changan Auto, GAC, Great Wall Motor, SAIC MG and many other Chinese brands line the highways and roads. And on the streets of the capital, Chinese car dealerships are often located steps away from the long-established showrooms of Japanese brands like Toyota and Honda.

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