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In Depth: Intel’s China Partners Expect New Chief to Usher in Growth

By Liu Peilin in San Jose and Kelsey Cheng in Beijing
2025年05月16日 17:29
While still short of a detailed China strategy, the U.S. chipmaker appears to be gearing up for an automotive and embodied AI push with CEO Lip-Bu Tan at the helm

Intel Corp.’s Chinese partners are hoping new CEO Lip-Bu Tan can steer the struggling chipmaker back on course, as the company undergoes a sweeping overhaul to revive its business.

While a leader in the PC and commercial server markets, Intel missed out on the explosive growth of mobile devices over the past decade. Now, in the era of artificial intelligence (AI), the firm’s core CPU products are under pressure from Nvidia Corp.’s GPUs and steadily losing market share to chips from Advanced Micro Devices Inc. and various Arm-based processors.

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