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In Depth: Chinese Exporters Pivot to Domestic Consumers in Trade War Hedge

By Feng Yiming, Bao Yunhong and Jonathan Breen
2025年06月06日 18:51
Foreign trade enterprises have launched high-profile exhibitions, while manufacturing zones hold investment promotion conferences and online platforms tilt traffic toward ‘returning to China’ products
The path to a sustainable presence at home is bumpy, as domestic sales come with their own set of challenges. Photo: AI generated

The recent 90-day truce in the U.S.-China tariff war has prompted a flurry of activity among Chinese exporters, with traders rushing to ship goods overseas before tensions escalate again. But at the same time a major shift is underway among exporters — many are now trying to sell those same goods at home, as they scramble to hedge their bets against future global instability.

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