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In Depth: Trade-In Programs Spur Sales, but Not Without Costs

By Yu Cong, Qin Min, Bao Yunhong and Ding Yi
2025年08月29日 17:17
The subsidy program is squeezing small manufacturers, may prolong the auto industry price war and its benefits could be short-lived, insiders say

When Apple Inc. reported that it had achieved its first quarterly Greater China sales growth in nearly two years in the June quarter, CEO Tim Cook cited Beijing’s trade-in program as a key reason.

The program is a centerpiece of the national government’s efforts to boost consumption and has expanded this year.

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