In Depth: E-Commerce Giants Step Up AI Rollouts to Boost Sales

China’s Double 11 shopping event this year became more than a discount binge.

This year, Alibaba Group Holding Ltd., JD.com Inc. and ByteDance Ltd. used the monthlong sales extravaganza to live test artificial intelligence (AI) at scale, rolling out tools that set prices, generate ads, automate customer service and funnel shoppers straight into checkout.