In Depth: EU Crackdown Puts Chinese E-Commerce to the Test

When Chinese fast-fashion giant Shein Group Ltd. opened a 1,000-square-meter store inside Paris’s historic BHV Marais department store in November, it was hoping to attract foot traffic.

Instead, the move drew street protests, political backlash, and a cascade of regulatory scrutiny that now threatens to reshape how Chinese cross-border e-commerce platforms operate across the European Union.