A year ago, the town of Hengdian was so crowded with production crews working on short dramas that actors on neighboring sets could hear each other’s lines.
The film hub in East China’s Zhejiang province, long a weather vane for the country’s entertainment business, had been swept up in the micro-drama boom. Productions moved fast, budgets were lean, and demand for performers was high enough that actors such as Cheng Qiao could land leading or supporting roles and earn 800 yuan ($118) to 1,500 yuan a day. In a good month, Cheng made more than 10,000 yuan acting.
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