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In Depth: Supermarkets in China Hawk Own-Brand Goods in Bid to Diversify

By Feng Yiming and Wang Xintong
2026年06月26日 18:07
From Walmart to Yonghui, brick-and-mortar retailers are developing private-label products as they fight for market share amid sluggish sales and weak profitability

From global giants to local supermarket chains, brick-and-mortar retailers in China are racing to expand private-label brands in a bid to stand out in an increasingly crowded market, where weak consumer spending and rising online competition are squeezing margins.

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