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In Depth: How Paying for Likes Is Becoming a Crime in China

By Qin Jianhang
2026年09月18日 18:44
‘Traffic boosting’ developed into a specialized industry serving the e-commerce and short-video economy. But cases that were once settled with civil claims are being punished under ‘illegal business operations’ as enforcement standards evolve
Phones used to generate fake orders for platform merchants operate simultaneously in February 2017 from an office in Hangzhou, East China’s Zhejiang province. Photo: Cheng Hui/IC Photo

China’s courts are grappling with how to punish the growing business of artificially inflating views, likes, comments and other engagement to make merchants and products appear more popular than they are.

A February ruling by Yangjiang Intermediate People’s Court in Guangdong province upheld a more than five-year prison sentence for an intermediary who arranged more than 2.47 million yuan ($368,000) of fake traffic for Douyin users and merchants.

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