财新传媒
财新英文 > 要闻 > 正文

In Depth: Chinese Consumer Startups Find Taking On Global Titans Is No Easy Task

By Sun Yanran, Shen Xinyue and Guo Yingzhe
2022年06月02日 18:04
Investors are becoming more cautious as revenue growth falters, profits remain elusive and international leaders rise to the competition
A POP MART store in Qingdao, East China's Shandong province, on Oct. 2, 2021. Photo: VCG

Chinese startups challenging global brands for a slice of the country’s spending on consumer goods like beverages and cosmetics have become investor darlings in recent years, winning huge valuations and running up hefty marketing bills along the way.

  [财新双语通产品,是为有双语需求读者专门订制的优惠产品, 按此可享超值优惠订阅。]

版面编辑:喻竹杨洋
财新私房课
好课推荐
财新微信