In Depth: Chinese Consumer Startups Find Taking On Global Titans Is No Easy Task
2022-06-02 18:04:47来源: 财新网
By Sun Yanran, Shen Xinyue and Guo Yingzhe
2022年06月02日 18:04
Investors are becoming more cautious as revenue growth falters, profits remain elusive and international leaders rise to the competition
Chinese startups challenging global brands for a slice of the country’s spending on consumer goods like beverages and cosmetics have become investor darlings in recent years, winning huge valuations and running up hefty marketing bills along the way.
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