China’s coffee market is in the midst of a price war, and it’s showing no sign of abating as the country’s leading affordable brand Luckin Coffee Inc. faces down challenger Cotti Coffee, the upstart launched by Luckin’s disgraced co-founders Lu Zhengyao and Qian Zhiya.
In Depth: Luckin Challenger Pushes China’s Coffee Price War Toward Boiling Point
2024年04月02日 18:03
Upstart Cotti is trying to beat the Chinese leader at its own game by adopting a low-price, subsidy-driven strategy to conquer the affordable segment of the market
[财新双语通产品，是为有双语需求读者专门订制的优惠产品， 按此可享超值优惠订阅。]
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