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In Depth: China’s Property Slump Pushes Real Estate Agencies to Remake Their Business

By Niu Mujiangqu and JZhang
2022年01月20日 11:51
The slump in the country’s seemingly invincible market has taken toll on property brokers, which have suffered mass layoffs and falling revenue since the second half of 2021

No one in real estate saw 2021’s problems coming.

So says Wang Songyang, a veteran property agent in Shenzhen. 2021 started off well enough. Early in the year, he and some colleagues left the southern Chinese boomtown for the southwestern city of Chengdu, where they set up their own agency. By October, they had closed up shop.

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